The Foundation emphasizes the importance of communication activities to disseminate and raise awareness of its initiatives and publications in the sphere of bioethics.
During 2020, the Foundation worked closely with the media to inform society about its activities, awards and publications.
Q&A communications agency provides the Foundation with support in the sphere of media relations and press monitoring. Articles mentioning the Foundation can be viewed in the press cuttings Library section on the website. The Foundation has a licence from Cedro, a body that manages authors' rights in books, journals and other media, authorizing it to publish press cuttings from the previous three months.
WEBSITE AND NEWSLETTERS
In 2020 the Foundation website received an average of 1,80 visits per month, a slight increase compared to previous years. Many users currently find out about the Foundation's activities through social networks or newsletters, and only visit the website when they need to register for activities or download publications. Despite the lower number of visits, there has been an increase in registered users.
The Foundation had 3,000 followers on Twitter at the end of 2020, with an average of 28 new followers per month. The Foundation's followers on Twitter are interested in politics and current affairs, with 88% living in Spain, of whom 50% are female and 50% are male.
On Facebook, 65% of the Foundation's followers are female and 33% are male (the rest do not specify their gender). Of the Foundation's 982 Facebook followers at the end of 2019, 82% live in Spain, with the rest resident in countries including Argentina, Brazil, Mexico and the United States.
As for LinkedIn, it has 818 followers, and on Instagram, with 460.
Finally, this year the Foundation has uploaded to its website 12 videos of different webinars that it has made. He has also collaborated in the production of the documentary "Kayros, historia de la bioética".