Monographs

null 49. Publicidad y salud (Advertising and health)

49. Publicidad y salud (Advertising and health)

During the last two decades, the world of communication has undergone a radical transformation, which has also affected the health sector. This has had an impact not just on medical advertising but also – more widely – on all publicity that has an impact on health and lifestyles. This publication reflects on the main dilemmas raised by this new situation.

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