The Foundation emphasizes the importance of communication activities to disseminate and raise awareness of its initiatives and publications in the sphere of bioethics.
During 2016, the Foundation worked closely with the media to inform society about its activities, awards and publications.
Q&A communications agency provides the Foundation with support in the sphere of media relations and press monitoring. Articles mentioning the Foundation can be viewed in the press cuttings Library section on the website. The Foundation has a licence from Cedro, a body that manages authors' rights in books, journals and other media, authorizing it to publish press cuttings from the previous three months.
WEBSITE AND NEWSLETTERS
In June 2016, the Foundation website received an average of 1,900 visits per month, a slight decline compared to previous years, as a result of the increasing diversification of communication channels. Many users currently find out about the Foundation's activities through social networks or newsletters, and only visit the website when they need to register for activities or download publications. Despite the lower number of visits, there has been an increase in registered users.
During 2016, the Víctor Grífols i Lucas Foundation sustained its commitment to social networks, with a particular focus on Twitter and Facebook. The Foundation's Twitter account, which now has 1,500 followers, grew by 50% compared to 2015, acquiring an average of 42 new users each month. The Foundation's profile received an average of 1,344 visits per month, with its tweets receiving an average of 28,067 views per month.
The Foundation's followers on Twitter are interested in politics and current affairs, with 88% living in Spain, of whom 60% are female and 40% are male. On Facebook, 63% of the Foundation's followers are female and 34% are male (the rest do not specify their gender). Of the Foundation's 537 Facebook followers at the end of 2016, 80% live in Spain, with the rest resident in countries such as Argentina, Brazil, Mexico and the United States.
In April 2016, the Foundation established a LinkedIn profile, which had 106 followers by the end of the year.
Finally, this year the Foundation has uploaded the following videos to YouTube: recordings of two lectures delivered by James L. Bernat at the bioethics awards ceremony ("Brain Death: Consensus and Controversies" and "Disorders of Consciousness"), a video about the Ethics and Science Prize, and a video of the workshop "Crisis y salud mental en niños y jóvenes: ¿causa o consecuencia?" (The crisis and mental health in children and young people: cause or consequence?). The Foundation's YouTube channel now has a total of 48 videos, with 17,000 views in 2016.