Barcelona, 30 April 2014./ The Víctor Grífols i Lucas Foundation has brought together a cross-disciplinary group of experts in health communication in both the public and private spheres to debate the ethics of corporate and institutional communication in the health sector. The purpose of the event was to consider the role played by each of the agents involved in the communication process, so that citizens are better informed about issues relating to health and medical care. The experts who took part in the meeting were keen to emphasize the importance of recognizing and incorporating ethics as a key element of corporate communication plans.