The Foundation emphasizes the importance of communication activities to disseminate and raise awareness of its initiatives and publications in the sphere of bioethics.
During 2017, the Foundation worked closely with the media to inform society about its activities, awards and publications.
Q&A communications agency provides the Foundation with support in the sphere of media relations and press monitoring. Articles mentioning the Foundation can be viewed in the press cuttings Library section on the website. The Foundation has a licence from Cedro, a body that manages authors' rights in books, journals and other media, authorizing it to publish press cuttings from the previous three months.
WEBSITE AND NEWSLETTERS
In 2017, the Foundation website received an average of 1,450 visits per month, a slight decline compared to previous years, as a result of the increasing diversification of communication channels. Many users currently find out about the Foundation's activities through social networks or newsletters, and only visit the website when they need to register for activities or download publications. Despite the lower number of visits, there has been an increase in registered users.
During 2017 the Víctor Grífols i Lucas Foundation sustained its commitment to social media, with a particular focus on Twitter, Facebook and LinkedIn.
The Foundation had 1800 followers on Twitter at the end of 2017, with an average of 21 new followers per month. The Foundation's profile received an average of 1,794 visits per month during 2017, with its tweets receiving an average of 19,783 impressions per month.
The Foundation's followers on Twitter are interested in politics and current affairs, with 88% living in Spain, of whom 50% are female and 50% are male.
On Facebook, 63% of the Foundation's followers are female and 35% are male (the rest do not specify their gender). Of the Foundation's 718 Facebook followers at the end of 2017, 80% live in Spain, with the rest resident in countries including Argentina, Brazil, Mexico and the United States.
In April 2016 the Foundation established a LinkedIn profile, which had 240 followers by the end of 2017.
Finally, this year the Foundation has uploaded to YouTube videos of the two Bioethics Award Ceremony Lectures by Salvador Macip, "CRISPR…Hem de posar límits a l'edició genética?", [CRISPR: should we put limits on genome editing?], three videos on the winning submissions to the Foundation's Grants and Prizes, and a video promoting the audiovisual prizes. The Foundation's YouTube channel now has a total of 48 videos, with 17,000 views in 2017.