The Foundation emphasizes the importance of communication activities to disseminate and raise awareness of its initiatives and publications in the sphere of bioethics.
During 2018, the Foundation worked closely with the media to inform society about its activities, awards and publications.
Q&A communications agency provides the Foundation with support in the sphere of media relations and press monitoring. Articles mentioning the Foundation can be viewed in the press cuttings Library section on the website. The Foundation has a licence from Cedro, a body that manages authors' rights in books, journals and other media, authorizing it to publish press cuttings from the previous three months.
WEBSITE AND NEWSLETTERS
In 2018, the Foundation website received an average of 1,100 visits per month, a slight decline compared to previous years, as a result of the increasing diversification of communication channels. Many users currently find out about the Foundation's activities through social networks or newsletters, and only visit the website when they need to register for activities or download publications.
During 2018 the Víctor Grífols i Lucas Foundation sustained its commitment to social media, with a particular focus on Twitter, Facebook and LinkedIn.
The Foundation had 2,080 followers on Twitter at the end of 2018, with an average of 23 new followers per month. The Foundation's followers on Twitter are interested in politics and current affairs, with 88% living in Spain, of whom 53% are female and 47% are male.
On Facebook, 65% of the Foundation's followers are female and 33% are male (the rest do not specify their gender). Of the Foundation's 852 Facebook followers at the end of 2018, 89% live in Spain, with the rest resident in countries including Argentina, Brazil, Mexico and the United States.
In April 2016 the Foundation established a LinkedIn profile, which had 391 followers by the end of 2018.